Joie

Joie is one of the most sought after contemporary brands catering to the savvy, fashion-minded, modern woman. Understatedly chic, their designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. After launching in 2001 with an instant-hit line of relaxed cargo pants, Joie clothing copped a reputation for effortless, off-duty pieces. Since appointing Serge Azria (of Equipment and Current/Elliott) as CCO in 2007, the label has grown to include a full line of apparel, accessories, and much-loved Joie shoes. Forever true to its tagline—“casual, comfortable, and luxurious”—the brand is all about chic, no-fuss pieces you’ll want to live in.