Posted on July 12 2019
New York label Generation Love was launched in 2009 by co-founders Roni Hirshberg and Audrey Bressa-Valcourt. The brand was born from a desire to create chic and casual wear that effortlessly took the wearer from day to night. With a strong eye for fabric and fit, Hirshberd and Bressa-Valcourt love to source fabrics that make their pieces stand out. They are proud to count themselves among the five percent of New York designers currently producing their collections in New York’s disappearing garment district, with all stages of their production from dying to sewing taking place there. Generation Love is designed for the modern woman living the busy city life, with an easy, urban elegance that is distinct. The collection is designed to be an assortment of statement pieces that double as wardrobe essentials. With a long list of loves on their website, including ‘love NY,’ ‘love fashion,’ and ‘love making a difference,’ the duo embody their brand philosophy. Generation Love is made up of love, desire and devotion and is fused with the idea that anything is possible, even in your wardrobe.