Joie is feminine and effortless clothing made for the modern contemporary women's lifestyle. Versatile, easy and refined, Joie embodies a carefree beauty, that takes her wearer from her Monday-Friday through to the weekend. The Los Angeles based label was launched in 2001 and draws inspiration from Southern California’s laid back yet stylish way of life. A understated boho feel is merged with a consistently fresh take on women's contemporary fashion. Casual, comfortable, and luxurious is the motto of Joie. Designer Serge Azria takes inspiration from vintage pieces but gives them a modern twist in an always understatedly chic, always effortlessly feminine way. The collection has since expanded to include accessories and shoes building a complete wardrobe of pieces around its go-to staples.