Posted on August 30 2016
MOTHER was founded in 2010 by Lela Becker and Tim Kaeding, both with extensive knowledge of denim, they wanted to take it to the next level. The brand is reminiscent of what it’s like to grow up in California in the 70’s. They are true to their free-spirited designs, while still producing fits and washes that appeal to everyone.
The name MOTHER plays off the idea of duality, and reflects on the brands attitudes with each collection presenting a combination of hard and soft personalities. It’s in the details, and finding a personality in unexpected places. MOTHER believes in not taking yourself seriously.