Posted on May 14 2018
London based contemporary womenswear designer Saloni Lodha founded her brand SALONI in 2011. The brand subtly draws on Saloni’s Indian heritage, re-interpreting prints, silhouette and colour in a modern way. Born in India, Saloni studied in Mumbai and later moved to Hong Kong and London before returning to Hong Kong where she now lives.
"I always keep in mind my Indian heritage while designing but don’t translate it literally into our clothes. I think the way we as a brand celebrate bold colours and patterns is our way of bringing the spirit of India into the collections”.
Saloni’s signature and iconic dresses have been worn by international celebrities including Emma Watson, Carey Mulligan, Helena Christensen, Samantha Cameron, Naomi Watts, Rosie Huntington-Whiteley and Jessica Alba.