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Product Marketing Coordinator

The Product Marketing Coordinator is the storyteller of Andrews. With ownership for effectively communicating product activation knowledge, they are the central liaison between the Marketing, Buying, Digital, and Ecommerce teams. The Product Marketing Coordinator is responsible for content planning, gathering product knowledge from the Buying department and tailoring the knowledge to the activation and marketing needs of different teams. 

Nature of Role 

Reporting to the Marketing Manager and Head Buyer, the Product Marketing Coordinator will be completely familiar with Andrews’ vendors, products, processes, key business applications and systems, and the customers we serve. You will regularly collaborate to collate knowledge and insights that communicate the stories behind our product selection to our customers, both internal and external.

Examples of key areas of responsibility include but are not exclusive to:

Content Planning

  • In collaboration with the Buying Team, analyze the luxury womenswear market (and related industries) and drive the development of the Trend Report
  • Correlate global trends with Andrews’ internal product assortment trends to develop Key Stories and associated communications
  • Map product by delivery month to Andrews’ seasonal trends in order to develop a content plan for use by digital and marketing teams; development of our content calendar
  • Build out Key Stories to activate throughout the season and ensure appropriate spotlights on special activations i.e. new brands, products heavily invested in, etc.
  • Own content planning meetings and product activation sessions
  • Create detailed SKU lists of products to be featured in newsletters, website collections, and social media
  • Analyze internal sales and inventory data to develop action plans, ensuring that stock outs are not featured, and slow sellers are activated through appropriate channels
  • Pivot content and activation plans on short notice where required by the business
  • Work closely with buyers and vendor partners to activate products through special events
  • Collaborate with the wider team to implement improvements and automations within workflows within the Content Planning space

Product Knowledge Creation and Distribution

  • Own Product Knowledge development and communicate via essential documents, presentations and assets to the store and digital teams. Examples include but are not exclusive to:
    • Store and Stylist / Road Tour Product Knowledge Presentation: Consolidate Andrews’ Seasonal Trends with collection and product-specific knowledge acquired from Buying Team to highlight unique selling points and the key trends and stories across the season.
    • Research and prepare product knowledge presentations, event materials, and other duties as assigned 
  • Work closely with the Buying Team to understand and capture the strategic ‘reasons why’ purchasing decisions were made, sharing that information across teams and utilising to activate products in market
  • Contribute knowledge and insight to the cross-departmental teams (e.g., Branding, Marketing, and Ecommerce)
  • Initiate and coordinate with Buying Team and/or vendors to execute in-store Product Knowledge sessions 
  • Receive and disseminate product information including:
    • Vendor digital assets:
      • Lifestyle imagery (for digital activation)
      • Ecommerce imagery (for website activation)
      • Vendor digital assets
    • Brand collection inspiration/knowledge materials
  • Collaborate with the wider team to implement improvements and automations within workflows within the Product Knowledge space

Competencies, Technical Skills, and Knowledge:  

  • 3-5 years luxury fashion marketing, website merchandising and/or buying merchandising experience in aspects such as:
    • Brand and designer knowledge, digital storytelling and content creation (required)
    • Data analysis (e.g., trend forecasting, product research, consumer behaviour) (required)
    • Strategic content planning in luxury womenswear (required)
    • Fashion trend forecasting and research (required)
    • Internal (Corporate) communications (required)
  • 3-5 years omni-channel marketing experience (required)
  • Experience presenting to management and larger groups (preferred)
  • Proficiency in Asana or similar project management software (required)
  • Proficiency in Klaviyo or similar marketing automation platforms (preferred)
  • Experience with Shopify (preferred)
  • Advanced knowledge and experience working with SalesLink software (required)
  • Possess a digital mindset and digital literacy, specifically, proficiency with Microsoft 365 Suite, in particular: PowerPoint, Excel and Word (required)
  • Possess strong attention to detail, time management, and organizational skills

Apply by e-mailing your resume, references and explanation how your qualifications meet the requirements of the position to

We thank all candidates for their interest however only those meeting the requirements will be contacted.