Modern Minimalism

Chic, sophisticated style is making headlines. First came Gwyneth Paltrow’s courtroom looks, followed by Succession’s elegantly attired cast, and now modern minimalism has the fashion world fixated.  

Subtle and discreet, it’s all about foregoing flash-in-the-pan styles for a curated capsule that leads with quality classics, a neutral palette and a lack of logos.

Start with a structured shoulder and softly peaked lapels. Steer clear of any signs of outward opulence by opting for classic shapes, slim stripes and a quiet colour scheme. 

Tailored trousers and crisp cotton shirts remain a chic combination that has stood the test of time.  

Try styling with a stripe for a pop of pattern play. 

The LBD, the epitome of refined restraint, has earned its status as a wardrobe staple. 

For summer, add airiness to an inky palette by experimenting with skinny straps, dynamic shapes and by showing off some skin. 

IYKYK (if you know you know) dressing can best be achieved by reaching for elevated accessories. 

Bags with no visible branding, buttery gold jewelry and beautiful baroque pearls are understated and enduring extras. 

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