Frame

Frame Denim was founded in 2012 by Erik Torstensson and Jens Grede. Torstensson and Grede had the desire to create the “perfect denim”, thus Frame Denim was born. Read more

They wanted a collection that would stand out from the mass produced denims and wanted to honour the quality and heritage of Los Angeles denim, with style and cuts that are inspired by London streetwear.  Le Skinny was the first denim launched by the brand, a laser-sharp cut that holds its shape with every wear. The contrast stitching, body contouring fits, and minimalist look is what makes it a staple in everyone’s closet.  Frame has subsequently become a household favourite and expanded into the full ready-to-wear brand it is today. Read less