Max Mara is an Italian fashion house founded in 1951 in Reggio Emilia, Italy by Achille Maramotti. Max Mara has produced highly coveted coats such as the “Manuela” a luxurious coat in the distinct camel colour and the “teddy coat” made from 100% camel hair. Their coats have become iconic with a large cult following of models, actors, and other public figures. The brand has also produced ready to wear womenswear such as dresses, blouses, and pants. Maxmara weekend provides a laid back 'weekend' with the 'classic is cool' type of mentality.
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