Founded in East London by Wil Beedle, Shoreditch Ski Club creates eco-outerwear with an attitude for the city and the slopes. Adored by celebrites including Bella Hadid and Miranda Kerr, the label is known for mixing the cutting edge vibes of their Shoredtich home with the technical spec of performance-wear, creating unique silhouettes that perfectly transition to cold weather culture. The designer also strives to make clothing which adheres to the best sustainable practices, including utilizing recycled fibres.