New York label Generation Love was launched in 2009 by co-founders Roni Hirshberg and Audrey Bressa-Valcourt. The brand was born from a desire to create chic and casual wear that effortlessly took the wearer from day-to-night. With a strong eye for fabric and fit, Hirshberd and Bressa-Valcourt love to source fabrics that make their pieces stand out. They are proud to count themselves among the five percent of New York designers currently producing their collections in New York’s garment district, with all stages of their production from dying to sewing taking place there. Generation Love is designed for the modern woman living the busy city life, with an easy, urban elegance that is distinct. The collection is designed to be an assortment of statement pieces that double as wardrobe-essentials. With a long list of loves on their website, including ‘love NY,’ ‘love fashion,’ and ‘love making a difference'.
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